The FutureX Summit: How Technology is Changing the Marketing Mix is an exclusive, half-day summit of ideas, discussions, and networking that will bring together marketing professionals around the emerging technologies and innovations shaping and defining the new universe of media and marketing and the impact it has for brands and organizations.
Attendees gathered at Google's Cambridge HQ to explore the driving forces behind the future of marketing and media in 2019 and beyond.
Speakers
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Megan Jones
SVP, Group Media Director
// Digitas
President // MITX / BIMA
President & CEO // IAB
Agenda
11:30AM - 12:15PM
Registration, Lunch, and Networking
12:15PM - 12:30PM
Welcome Remarks
with Amy Quigley, President, MITX / BIMA
12:30PM - 1:30PM
The Direct Brand Economy: How to Build a 21st Century Brand
with Randall Rothenberg, President & CEO, IAB
​
1:30PM - 2:15PM
Storytelling in the Machine Age: When the Math Men meet the Mad Men
with Eric Solomon, CMO In-Residence, Blackbird
​
2:15PM - 3:00PM
Building In-House Teams
with Taylor Byrnes, AVP of Advanced Analytics and Media, Liberty Mutual;
Ryan Cassidy, Global Brand Marketing Manager, New Balance; and Megan Jones, SVP, Group Media Director, Digitas
3:00PM - 4:00PM
Leadership Insights: Building the Next Frontier of Marketing & Media
with Doug Zarkin, Vice President, Chief Marketing Officer, Pearle Vision;
Sarah Hodkinson, General Manager, SmarterTravel; and George Sargent, President, Havas Media
​
4:00PM - 5:00PM
Happy Hour & Networking Reception
Ready to Join Us?
Summit Sponsors
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DETAILS
11:30AM - 5:00PM
GOOGLE CAMBRIDGE
355 MAIN ST
CAMBRIDGE, MA 02142