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FUTURE

SUMMIT

MAY 3, 2019  |  GOOGLE CAMBRIDGE

The FutureX Summit: How Technology is Changing the Marketing Mix is an exclusive, half-day summit of ideas, discussions, and networking that will bring together marketing professionals around the emerging technologies and innovations shaping and defining the new universe of media and marketing and the impact it has for brands and organizations.

 

Attendees gathered at Google's Cambridge HQ to explore the driving forces behind the future of marketing and media in 2019 and beyond.

Speakers

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AVP - Advanced Analytics and Media // Liberty Mutual

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General Manager // Smarter Travel

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Megan Jones

SVP, Group Media Director

 // Digitas

President // MITX / BIMA

President & CEO // IAB

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President // Havas Media

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CMO In-Residence // Blackbird

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VP, Chief Marketing Officer // Pearle Vision

Agenda

11:30AM - 12:15PM

Registration, Lunch, and Networking

12:15PM - 12:30PM

Welcome Remarks

with Amy Quigley, President, MITX / BIMA

12:30PM - 1:30PM

The Direct Brand Economy: How to Build a 21st Century Brand

with Randall Rothenberg, President & CEO, IAB

SESSION DETAILS

1:30PM - 2:15PM

Storytelling in the Machine Age: When the Math Men meet the Mad Men

with Eric Solomon, CMO In-Residence, Blackbird

SESSION DETAILS

2:15PM - 3:00PM

Building In-House Teams

with Taylor Byrnes, AVP of Advanced Analytics and Media, Liberty Mutual;

Ryan Cassidy, Global Brand Marketing Manager, New Balance; and Megan Jones, SVP, Group Media Director, Digitas

3:00PM - 4:00PM

Leadership Insights: Building the Next Frontier of Marketing & Media

with Doug Zarkin, Vice President, Chief Marketing Officer, Pearle Vision; 

Sarah Hodkinson, General Manager, SmarterTravel; and George Sargent, President, Havas Media

SESSION DETAILS

4:00PM - 5:00PM

Happy Hour & Networking Reception

Ready to Join Us?

This is an intimate event to foster conversation and learnings about how technology is changing the marketing mix.

Attendance will be limited to senior brand or agency professionals.

WHO CAN ATTEND

MITX / BIMA Members: $135

Non-members: $195

Summit Sponsors

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Program Partners

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Interested in sponsoring?

There are two sponsor packages remaining.

For more information, tell us about yourself here.

DETAILS

11:30AM - 5:00PM

GOOGLE CAMBRIDGE

355 MAIN ST

CAMBRIDGE, MA 02142