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FUTURE

MARKETING INNOVATION SUMMIT

OCTOBER 10, 2019  |  WAYFAIR HEADQUARTERS, BOSTON

Industry giants and marketing experts gathered to share the latest marketing strategies and technologies that should be top of mind for organizations.

Speakers

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Digital Prophet

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Digital Media Acquisition, 

 // American Express

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VP of Digital Marketing

 // Planet Fitness

Robert DeSalvo

VP, Content Solutions

 // Undertone

CMO // Boston Red Sox & Fenway Sports Management

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Chief Brand Officer

 // Care.com

Amber Stepper

VP, Marketing

 // Evenflo

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Enterprise Customer Experience (CX) Leader // W.L. Gore (Gore tex)

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Head of Marketing

 // Porter Airlines

Emily Keith

Vice President

 // Adtheorent

President // MITX | BIMA

SVP of Marketing Analytics // WarnerMedia Applied Analytics

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Keith Festa

Vice President

 // Comcast Spotlight

Tickets

The Marketing Innovation Summit is open to mid- to senior-level marketing, data, and technology professionals from brands and agencies only.

SUMMIT PASSES:

Member: $135

Non-Member: $195

Agenda

11:30AM - 12:15PM

Registration, Lunch, and Networking

12:15PM - 12:30PM

Welcome Remarks

with Amy Quigley, President, MITX / BIMA

12:30PM - 1:15PM

Opening Keynote

with David "Shingy" Shing, Digital Prophet

MORE DETAILS

1:20PM - 2:00PM

Focus on the Customer: How Marketers are Driving the Customer Experience

with Erica Scheik, Chief Brand Officer, Care.comAdam Grossman, CMO, Boston Red Sox; Mike Mangione, Enterprise Customer Experience Leader, W.L. Gore; and Robert DeSalvo, VP, Content Solutions, Undertone

In this session, we'll hear from marketers who are leading the customer experience strategy in their organizations and how they're approaching the systems, processes, and teams they are building to achieve their goals.

MORE DETAILS

2:00PM - 2:20PM

NETWORKING BREAK

2:25PM - 3:05PM

Digital Transformation Trends in Media & Content

with Caitlin Brensinger, VP of Digital Marketing, Planet Fitness; Maclin Williams, Head of Marketing, Porter Airlines; Michelle Stern, SVP, Marketing Analytics, WarnerMedia Applied Analytics; and Emily Keith, Vice President, Adtheorent

Our panel of digital leaders will share how they are shaping their strategies that put the customer first and creating exceptional experiences tailored to their preferences.

MORE DETAILS

3:10PM - 3:50PM

Marketer of 2025: How Our Skills, Priorities, and Technology Will Change

with Chris MarinoDigital Media Acquisition, American Express; and Amber Stepper, VP, Marketing, Evenflo; and Keith Festa, Vice President, Comcast Spotlight

As this role continues to change at a dizzying pace, we’ll explore the skills a marketer in 2025 will need to understand, own and harness to make the cut.

MORE DETAILS

4:00PM - 5:00PM

Networking Reception

DETAILS

11:30AM - 5:00PM

Wayfair

4 COPLEY PL, 7TH FLOOR

BOSTON, MA 02116