Industry giants and marketing experts gathered to share the latest marketing strategies and technologies that should be top of mind for organizations.
11:30AM - 12:15PM
Registration, Lunch, and Networking
12:15PM - 12:30PM
with Amy Quigley, President, MITX / BIMA
1:20PM - 2:00PM
Focus on the Customer: How Marketers are Driving the Customer Experience
with Erica Scheik, Chief Brand Officer, Care.com; Adam Grossman, CMO, Boston Red Sox; Mike Mangione, Enterprise Customer Experience Leader, W.L. Gore; and Robert DeSalvo, VP, Content Solutions, Undertone
In this session, we'll hear from marketers who are leading the customer experience strategy in their organizations and how they're approaching the systems, processes, and teams they are building to achieve their goals.
2:00PM - 2:20PM
2:25PM - 3:05PM
Digital Transformation Trends in Media & Content
with Caitlin Brensinger, VP of Digital Marketing, Planet Fitness; Maclin Williams, Head of Marketing, Porter Airlines; Michelle Stern, SVP, Marketing Analytics, WarnerMedia Applied Analytics; and Emily Keith, Vice President, Adtheorent
Our panel of digital leaders will share how they are shaping their strategies that put the customer first and creating exceptional experiences tailored to their preferences.
3:10PM - 3:50PM
Marketer of 2025: How Our Skills, Priorities, and Technology Will Change
As this role continues to change at a dizzying pace, we’ll explore the skills a marketer in 2025 will need to understand, own and harness to make the cut.
4:00PM - 5:00PM
11:30AM - 5:00PM
4 COPLEY PL, 7TH FLOOR
BOSTON, MA 02116