2020 has ushered in unprecedented change, and the effects on marketing are significant. Brands must now swiftly adapt to changing consumer needs and expectations.
At our FutureX Summit, leading brand marketers discussed how they’re refining their brand purpose and pivoting their strategies to maintain successful, even in crisis. Industry experts highlighted important trends that should be on your radar moving forward.
Check out the event recap here.
2:00PM - 2:10PM
with Amy Quigley, President, MITX / BIMA
2:10PM - 2:40PM
Brand Voice During the Pandemic
with Jesse Stollak, CMO, Converse
2:40PM - 3:10PM
Advertising in a Cookie-less World - Are You Ready?
with Greg Campbell, Associate Director, Programmatic, GroupeConnect; Tori Shulman, Senior Marketing Manager, Paid Media, Zipcar; and Jacob Beck, Associate Director, Programmatic, Merkle | DWA
3:10PM - 3:40PM
Pandering to the Pandemic
with Katie Martell, Marketing Consultant, Author, and Speaker
3:40PM - 4:10PM
Three Ways Digital Marketing Will Change Post COVID-19
with Jason Carrasco, VP, Digital Media, Gupta Media; Dave Bolger, VP, Consumer Media, NFL; Rob DeSalvo, SVP, National Sales & Content Solutions, Undertone; and Michael Flanagan, Director of Advanced Platform Solutions, Effectv
4:10PM - 5:00PM
Virtual Breakout Groups