It’s no question that COVID-19 has significantly accelerated the need for companies to transform their digital engagement strategies.
Seemingly overnight, marketers have had to establish new ways of communicating with their customers and stakeholders in order to remain relevant to changing consumer behaviors and to stay afloat.
In essence, as the pandemic unfolded and companies jumped into full adaptive mode, digital has become the lifeblood of 2020 commerce.
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As we continue to acclimate to our changed world, how are brand and agency marketers wading through the challenging waters that lie ahead? How can we come out on the other side, stronger and smarter?
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Join us at the Fall FutureX Summit on October 22 to hear from those in the trenches who are ready to share the strategies and technologies they have found effective when adapting as the way people work, consume, and live evolves.
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Speakers
Anjali Lai
Senior Analyst
Forrester
Jeff Loucks
Executive Director
Deloitte Center for Technology, Media, and Telecommunications
Armin Molavi
Fractional Marketing Strategist
AMolavi Consulting
Daniel Harrison
General Manager U.S., Sales
Hybrid Theory
Liz Fermon
VP Comms Planning Director
Mediahub
Mike Flanagan
Director of Advanced
Platform Solutions
Effectv
Andie Tilden Jewett
VP of Business Development
& Marketing
AMP Agency
Registration
Agenda
3:00PM - 3:05PM
Welcome Remarks
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3:05PM - 3:40PM
The Next Episode of the Streaming Wars
With Mike Flanagan, Director of Advanced Platform Solutions, Effectv, and Andie Tilden Jewett, VP of Business Development & Marketing at AMP Agency
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3:45PM - 4:15PM
How Digital Media Consumption Has Changed Since COVID-19
with Jeff Loucks, Executive Director, Deloitte Center for Technology, Media, & Telecommunications, and Daniel Harrison, General Manager U.S., Sales, Hybrid Theory
4:20PM - 4:50PM
Customer Experience Mindset Now and in the Next 18 Months
with Anjali Lai, Senior Analyst, Forrester; Armin Molavi, Fractional Marketing Strategist, AMolavi Consulting; and Liz Fermon, VP Comms Planning Director, Mediahub
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5:00PM - 5:30PM
Virtual Breakout Groups
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FutureX Year-Long Sponsors
DETAILS
3:00PM - 5:30PM
Virtual via MITX
Virtual Event Platform
Note: If you have registered but have not yet received the access invite, email us here.