Companies seem to be taking a stand on everything, from wage inequality to climate change. Why?
In part, it's because consumers demand it. This year's Edelman Trust Barometer noted that 76% of consumers want CEOs to take the lead on social change, and 73% believe a company can take actions that both increase profits and improve economic and social conditions.
It's an approach that Business Insider has talked about for two years - "Better Capitalism" is the idea that success in today's market requires more than a commitment to shareholders - companies must also support employees and community. Good business truly makes better business.
This session will explore how we got here, how consumer expectations have changed, and what steps other companies such as REI, Anheuser Busch, Unilever, Bank of America, GE, and KIND are taking to change the conversation around their brand.
Join Nicholas Carlson (Business Insider) and Sue Burton (Bank of America) on April 25th to learn more about how you and your organization can adopt what it means to be a better capitalist and how it will, ultimately, positively affect both your global impact and your bottom line.
Global Editor-in-Chief // Insider Inc, parent company of Business Insider and INSIDER
Senior Vice President, Enterprise Brand Strategy & Programs // Bank of America
6:00PM - 8:00PM
ONE BEACON ST, 15TH FLOOR
BOSTON, MA 02108